via Clusone, 6
t +39 02 45488481
To showcase the technical and aesthetic quality of the chosen objects and spreading an appropriate awareness throughout Italy of the young designers and creative people invited to take part. Pigr, a design-shop and design-gallery, runs a permanent exhibition of all the products in the catalogue and, on the other hand, also organizes exhibitions, meetings and events in the old premises of a distinctive building from the early 20th century in the Porta Romana neighbourhood, designed and refurbished by Studio C Milano (STC).
To share the pleasure, fun and interest in the latest frontiers of design and creativity emerging from the imaginations of the latest generations: Pigr promotes all this know-how and offers visibility to all the designers involved; it develops small and big projects, following through their production and marketing right up to the public presentation of constantly new collections of unusual and brand-new objects, never before marketed on the official Italian design circuit.